Data Package Trading Website
Redesign of a data package trading platform used by customer representatives, focusing on simplifying a complex, outdated interface while maintaining robust functionality.
Osmanli Yatirim Bank, 2021
"Good design, when it's done well, becomes invisible. It's only when it's done poorly that we notice it." — Jared Spool
Overview
The initiative involved modernizing Osmanlı Yatırım Bank's data package trading platform for customer representatives. The objective was to streamline an aging, complex interface and reduce user cognitive burden while preserving comprehensive functionality.
Challenges
- Outdated and intricate existing platform hindering efficient navigation
- Team lacked domain expertise in trading data packages
- Required deep understanding of user motivations and needs
- Non-linear design requiring continuous feedback incorporation
- Balancing development speed with rigorous testing protocols
Objectives
- Develop contemporary, uncluttered interface reducing cognitive strain
- Integrate all sophisticated features without user overwhelm
- Strengthen overall experience for micro-transaction support
- Expedite development via pre-built design systems
Research Methodology
Competitive analysis examined industry standards. Regular collaborative sessions with bank representatives and stakeholders informed user flow development in Miro. Feedback-driven refinement ensured alignment with organizational requirements.
Ideation and Prototyping
Mid-fidelity screen creation preceded stakeholder consultation. Weekly design studio sessions facilitated team ideation. Continuous user representative testing validated design efficacy and informed iterative enhancements.
Design Approach
Incrementalist Design methodology broke projects into testable micro-components. Material Design UI Component Library accelerated production timelines. Tools utilized: Adobe XD for design, Miro for workflows, Overflow for feedback, and Zeplin for developer handoff.
Home Dashboard
The main dashboard provides an overview of key metrics and quick access to frequently used features.
Search Functionality
Enhanced search allows representatives to quickly find specific data packages and customer information.
Package Listing
A clean, scannable list view makes it easy to browse and compare available packages.
Package Details
Detailed view showing comprehensive package information with clear visual hierarchy.
Package Cancellation
Streamlined cancellation flow with clear confirmation steps to prevent accidental actions.
Conclusion
Through systematic research, iterative methodology, and continuous validation, the team created an intuitive interface addressing original platform complexities while meeting stakeholder expectations.